For the 2023 edition of Milan Design Week, Les Eaux Primordiales created an olfactory and sensory installation in collaboration with DWA Design Studio.

The concept, titled Experiences Immobiles, invited visitors to immerse themselves in the brand’s sensorial universe.

A timeless space where two laboratory-like towers rise, inspired by the industrial architecture of Northern France. Their geometric shapes recall the factory chimneys once in service — a familiar sight that fascinated Arnaud Poulain as a child.

The wooden structure was set upon a carpet printed with microcosmic visuals by artists Tania and Vincent.

Through this installation, visitors are invited to experience a truly unique sensory journey. The first tower resembles a labyrinth of alembics, where all the essences composing the latest Les Eaux Primordiales fragrance — Cèdre Superfluide — unfold.
The second tower, made up of glass bulbs and mechanical ventilators, places the visitor at the center of a singular olfactory mechanism. Inside, kurinuki sculptures by Natascia Fenoglio are infused with perfume through a process close to sublimation, creating an immersive and poetic encounter between art and scent.

“DWA perfectly captured my vision of Les Eaux Primordiales by creating a concept that brings together my three passions: architecture, design, and fragrance. This work also pays tribute to the art of Bernd and Hilla Becher, who masterfully captured and immortalized the beauty of industrial architecture.”
— Arnaud Poulain

* Kurinuki is a traditional Japanese craft technique. The word literally means “to hollow out” or “to carve,” referring to the process of shaping a solid block of clay by cutting away material to create an interior space. It is a more sculptural approach to working with clay, where the inside of the piece is considered just as important as the outside.

Frederik De Wachter (DWA Design Studio), Arnaud Poulain, and Alberto Artesani (DWA Design Studio). Experiences Immobiles was awarded the Fuorisalone Jury Prize for Best Interactive Installation.